Product of the Year is a consumer awards program focused on product innovation. It involves a rigorous selection process that starts with a jury of industry experts and then a national survey of Canadians!
- Product of the Year Canada accepts entries from consumer products and services that demonstrate innovation in design, function, or packaging. A jury comprised of industry experts selects the finalists that meet the Product of the Year standards of value and innovation. Those selected finalists are categorized and judged through an online survey of 7,000 Canadian consumers, conducted by Rogers Consumer Insights group. Consumers vote and select the winning products they feel are most worthy of both the Product of the Year Canada title and the distinct internationally renowned red seal.